FINDING YOUR $20K RETURN ON EXPERIENCE CHALLENGE. AND THE EXPERIENCE CYCLE SIX STEPS TO ATTENDEE EXPERIENCE – SHORT FORM
Businesses are searching more than ever for creative solutions to change and grow.
Any experience, for anyone, needs to be well-planned and have all the components to keep engagement alive and stimulating. What is the Tinker Bell dust secret that some planners seem to have and others don’t?
The Experience Strategist is born and new roles have emerged. Consider this, in fashion, film, and theatre, the ‘prop stylist’ goes in and puts on the finishing touches. It may be a hat, a chair moved a certain angle, a décor piece on a stage but whatever it is, it makes the difference – it evokes the “Ah” response.
What engages in any experience is the touch points, surprises, unexpected visual and interactive points that make the difference.
I started the concept of the Event Cycle about 20 years ago in delivering a presentation to describe the meeting and event from conception to completion.
1) Any experiential effort includes Visual Dynamics, Kinetic Engineering and Risk Management. *
2) The Event Experience Cycle works symbiotically with Advertising and Public Relations as all is Marketing and based on the message to be delivered
3) ROE is combining the Return on Investment with Return on Objective despite any and all budget constraints or guidelines based on the original objectives and goals.
4) There is no beginning or end to the fluidity of the experience, the impressions and the story lives on.
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